Serbian Spa and Resort Association was founded in 1970 with the aim of organizing and directing the development of spas and other resorts to whom nature has given the opportunity to improve peoples' health.

Zlatibor is a mountain of extraordinary beauty, well known for its pleasant and mild climate, glades, rich pastures cut with mountain streams and pine trees that Zlatibor was named after. Zlatibor is situated at an altitude of 1000 meters, surrounded by peaks of up to 1500m height and lots of minor hills. Zlatibor is famous as a health spa where mountain and sea streams collide.